18 years of procurement experience combined with deep procuretech market insights means I understand what your customers need, and how to support building, marketing and selling it.
Think of me as your translator between these two worlds.
I'll help you build what procurement teams actually want to buy, not what you think they need. No feature bloat - just focused development that drives real adoption.
Equip your sales team with the nuanced understanding of procurement processes and buyer motivations, transforming their approach to accelerate deals.
I'll show you exactly where you stand against rivals and uncover the positioning gaps that can transform into being your competitive advantage.
From warm introductions to building your entire program - I'll connect you to the procuretech and consulting ecosystem that accelerates your growth.
You provide the outline, I'll write White Papers that actually resonate with procurement professionals. No marketing buzzwords - just content that converts.
"James is a trusted procurement and technology expert whose insights have been invaluable to us at Kodiak Hub. His deep market knowledge and collaborative approach have helped elevate our profile in the industry and spark meaningful conversations in the procurement tech space."
"James helped us to gain comprehensive knowledge of the competitive landscape of US and European e-procurement, supplier discovery, and B2B marketplaces, before we committed our resources to build our MVP of the Retreever platform."
"We've collaborated with James to set up our WhatsApp procurement community channel. He's helped so far in being our founding community moderator and the monthly host of our text and voice note 'Ask-Me-Anything' sessions."
"James' competitor analysis of the Source-to-Contract space has been pivotal in helping us finalise our product roadmap. He also designed and delivered a sales enablement workshop to our Team which had a lot of engagement, as well as helping with content planning and ghostwriting as we build our top-of-funnel resource library. His insights around the future of procurement software and how to communicate effectively to a hard to reach market have super charged our team."
"James delivered an engaging and practical workshop that sharpened our understanding of the competitive landscape and provided clear direction on where to focus resources for maximum impact in our GTM strategy. His ability to translate complex market dynamics into actionable priorities made it easy to incorporate into our IT strategy. James was also instrumental in securing analyst exposure for BuyingStation, which has been invaluable in elevating our profile and strengthening our market presence."
"James brought his wealth of industry knowledge to our very first European Zip Forward event in London as a panelist, and since then has become a valued collaborator, sharing his expertise through our webinar series. He is appreciated by both our customers and Community and is a joy to work with."
Hi, I'm James!
My background? 16 years in corporate procurement in the UK and Germany, in the automotive and FMCG industries. I've done direct and indirect procurement, worked in Fortune 500 companies and family-owned businesses. After corporate life, I became a freelance consultant before running my own business full time. I can work in English, German, and (almost) in Spanish.
I split my time between advising procuretech startups, and running Entrepreneurial Procurement: a No Code Apps and research-based business that helps practitioners adopt the right procurement tools. After reviewing 400+ solution providers' websites (many of which are frankly quite poor), I've seen how procurement tech companies often struggle to articulate their value.
Since 2019, I've been location independent, pursuing more sunshine, freedom, and quality of life. I spend my summers in the mountains of Bulgaria and winters in the friendly, hidden gem of Asunción, Paraguay. Living in emerging markets opens your mind and changes how you see the world. I'm very grateful for this.
I'm an active content creator on LinkedIn and I host The Procurement Software Podcast where we dig into what's new in this space. I also write a weekly newsletter, and have spoken at industry conferences in the US and UK, as well as several vendor-hosted invite only events.
Photo credit: Onventis GmbH
And finally, I love dogs, red wine, smelly cheese, running, and hiking. But my passion is to make procurement organisations more agile, open-minded, and entrepreneurial in the way they operate. Only then can we collectively deliver more value to the businesses we serve together.
